Find your niche!
Your niche product or service is found somewhere between your customer needs and the gap in the market. Drilling down…
Get your value proposition right!
Your value proposition is at the core of your business and is how you justify the price you charge for…
Simple steps to marketing
Marketing is typically ignored with Business Owners suffering from analysis paralysis. Marketing doesn’t need to be that difficult, I’ve outlined…
Using content to promote your brand
Bill Gates said that ‘content is king’ back in 1996, and it still is today in 2013. Businesses are using…
Key elements of a successful marketing plan
Did you have a vision when you started your business? Is your marketing plan helping that vision come to fruition?…
Why it is essential for strategy to investigate barriers to entry
Starting a new business or introducing a new product or service to your current business? Before embarking on either, strategic…