The Marketing Matrix
Anyone in business knows how crucial marketing is to the growth and success of a company. Often, especially for SME…
The Power of PR and Why It’s So Important for Every Business
As a business owner, you’re sure to have heard of the term ‘Public Relations’, but it’s possible you may be…
Find your niche!
Your niche product or service is found somewhere between your customer needs and the gap in the market. Drilling down…
Get your value proposition right!
Your value proposition is at the core of your business and is how you justify the price you charge for…
Simple steps to marketing
Marketing is typically ignored with Business Owners suffering from analysis paralysis. Marketing doesn’t need to be that difficult, I’ve outlined…
Using content to promote your brand
Bill Gates said that ‘content is king’ back in 1996, and it still is today in 2013. Businesses are using…