Get your value proposition right!
Your value proposition is at the core of your business and is how you justify the price you charge for…
Simple steps to marketing
Marketing is typically ignored with Business Owners suffering from analysis paralysis. Marketing doesn’t need to be that difficult, I’ve outlined…
Using content to promote your brand
Bill Gates said that ‘content is king’ back in 1996, and it still is today in 2013. Businesses are using…
Key elements of a successful marketing plan
Did you have a vision when you started your business? Is your marketing plan helping that vision come to fruition?…
Why it is essential for strategy to investigate barriers to entry
Starting a new business or introducing a new product or service to your current business? Before embarking on either, strategic…
Five oversights that can ruin your business
So many businesses fail before they have had the chance to get properly started. There may be many and varied…