Leadership Training For Big Thinkers – Thu 10 Nov

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Leadership Training For Big Thinkers – Thu 10 Nov

November 10, 2022 @ 9:30 am - 3:45 pm AWST

How to Position Your Business For Growth Through Robust Growth Marketing Strategies and How To Retain Great People

Leadership Training For Big Thinkers

What to Expect

Dawn Russell, The Heartware Group: Four secrets to holding on to the right people in today’s labour environment, without being robbed blind.

Outcomes: In this deep-dive, interactive workshop you will walk away with:

✅ Meaningful insight into your personal drives, needs and behaviours so you understand what leverages (and undermines) your relationships with others

✅ Three powerful tools to better understand the individual drives, needs and behaviours of one of your staff members to enable you to provide the conditions and environment they need to thrive and perform the best work of their lives

3 Powerful Tools valued at $1000

1. Your own Predictive Index profile and management development chart (valued at $400)

2. A Predictive Index profile for one staff member (maybe the person you have the greatest challenge managing), along with their personal development chart, and their management strategy guide (actually, this is pricelessJ….but realistically valued at $500)

3. A one-to-one relationship guide for you and the staff member you choose to profile (valued at $100)

✅ Enhanced awareness around why some people succeed in roles while others fail (and cost you money) – and what to do about it to attract and retain the right people.

Emma Ruefl & Silvia Vega, Fileroom Growth Marketing Agency

Remove the guesswork from your marketing activities. Learn how strategic growth marketing can maximise revenue potential for your business, in a short 2 ½ hour practical session with an overview of the tools and approaches to:

✳️ Understand your target audiences through data-driven market research.

✳️ Create a winning position for your business through brand strategy development.

✳️ Work with design thinking methodology, AI and data-driven tools to develop strategic insights.

✳️ Build your buyer personas to inform content strategy and personalisation.

✳️ Map your customer buying journey to understand how they interact with your business.

✳️ Learn the importance of strategic SEO and its relationship with content strategy.

✳️ Maximise revenue conversion and understand the value of time saving automation and experimentation with marketing CRMs like HubSpot.

✳️ Determine real return on investment with a model that allows you to scale your marketing and sales activities with confidence.

Outcomes Hands-on workshop where you will away with a practical workbook with the fundamentals to put your growth marketing strategy into action in your business.

✔️ Networking opportunities

✔️ Light lunch and beverages

Elevate your thinking and take your business to the next level. Invest in yourself, your business and your team in this dynamic business training day for big thinkers.


Dawn Russell – The Heartware Group

Dawn Russell heads up The Heartware® Group and shows CEOs and MDs how to add 20% (and more) to their bottom line by challenging them to use human data analytics to engineer exceptional, highly engaged leaders right across the organisation, while financially measuring the return on investment that world-class employee engagement can bring.

She is specifically committed to turning business strategy into tangible results through the optimal deployment of people, using the most powerful psychometric assessment tool for predicting workplace behaviours: The Predictive Index.

Dawn’s vision is a world where every workplace is staffed with passionate, purposeful, committed people.

If we looked back over Dawn’s life, we’d see a 30-year career with one of the world’s best airlines, Singapore Airlines, before she started The Heartware Group 12 years ago.

But there are also army fatigues, and a rocket launcher; high heels and dancing; curry creations in the kitchen, and all manner of green things growing in the garden.

Books galore and travel (of course!) – much of it to her favourite city, Paris. There’s learning to swim at the age of 30 and several triathlons after that, including a half-ironman.

There’s also failure, emotional turmoil, bike riding, and raising money for cancer research.

Known for her polished yet hard-hitting style, Dawn’s success relies on her ability to connect deeply with people at an emotional level, inspiring and empowering them to bring their best selves to the workplace to create exceptional business results.

As an Amazon international, #1 best-selling author, Dawn has published two books: Heartwired! How Progressive Organisations are Adding 20% and More to their Bottom Line Through Engaged Leadership (2016) and This Little Piggy Went to Market (2011).

The Predictive Index

The Predictive Index measures behavioural drives as well as cognitive ability to “predict” successful on-the-job performance. PI assessments help business leaders:

✅ Understand the needs of a specific role, team, project, or business strategy

✅ Collect candidate or employee “people data”

✅ Use that data to make more informed—and more objective—decisions

These decisions include who to hire, how to manage, who to place on which career pathway, who to place on a project team, how to motivate, and more.

The Predictive Index platform provides easy, affordable access to the type of psychometric testing traditionally used by large multinational companies.

Emma Ruefli and Silvia Vega – The fileroom

Emma Ruefli leads fileroom as a passionate #growthmarketer with a vision to help businesses navigate strategic growth marketing in today’s digital world. With Silvia Vega, fileroom’s growth strategy leader and extended team, they develop custom growth marketing programs for fileroom’s clients to improve revenue conversion by more than 30%, achieved through a revenue operations focus and sales, marketing and service alignment.

Emma is committed to client success and highly values fileroom’s partner relationship with HubSpot, where together, the magic is created for fileroom’s clients. Emma started in the engineering training sector and quickly grew a West Perth start-up organisation into a multinational player. Then moving into the international area, Emma led Austrade’s Eurolink Centre, an initiative to streamline market entry opportunities for Australian exporters into Europe.

This was followed by engagements with Kone, a European lift manufacturer, to lead a global product development project for lift modernisation products, event and CPD marketing and management for the Institute of Chartered Accountants and Organisation Design and Restructure for the Red Cross Blood Service Super Centres.

More recently, Emma and her husband Ivan started Centrals – a civil and remedial construction business in the mining services sector – which listed in 2010 and more recently, was acquired by the Mineral Resources Group. With exposure to many business models through management consulting and marketing and real business experience, fileroom has a unique value proposition to offer its clients.

Emma has specialist skills in strategic market segmentation, marketing technology and research. She holds her MBA, QPR with the Australian Marketing and Social Research Society. Emma was invited to HubSpot’s Partner Advisory Council for the Asia Pacific region this year, which she is very excited about.

People and experience are everything when it comes to business success, and the fileroom team, work as an extended team with their clients with a hands-on approach. In Emma’s view, this yields the best results.

Silvia is passionate a #DigitalLover, a believer in purposeful communication and committed to seeing results. For nearly 15 years she has worked with globally recognised marketing agencies, enabling her to forge critical design thinking methodology with a global perspective. Silvia has worked alongside world-class strategists using strategic tools created for global brands by BBDO and Wunderman Thompson. From her experience with marketing agencies, she brought to Australia an insatiable desire to analyse market opportunities and understand different ways to connect with diverse and changing audiences. Her challenge is always to have an innovative but plausible idea in her signt for fileroom clients. Her Latin American spirit undoubtedly gives energy, smiles and “sabor” to her strategies.

Silvia has a Masters in Marketing and Innovation Management from ECU, a Master in Social Networks and Digital Marketing from the University of Alcala de Henares, Spain and professional experience in marketing and communications for more than 15 years at Sancho BBDO, Publicis Group and more recently overseas, at Wunderman Thompson – Colombia. She has won several advertising awards for effectiveness and learned how to succeed in communications without losing a brand’s perspective.

Currently, she is the Growth Marketing Team Leader in Fileroom. For two years, she has been an ally and a key player, integral in building one of the agencies with unique approaches in Perth.


  • No refunds will be issued for cancellations made less than 48 hours before the event.
  • In the event of lock-down all events will be held online.


Mount Lawley Golf Club
1 Walter Road West
Inglewood, WA 6052 Australia
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