The Customer Is 99.999% Right!
Word-of-mouth is still the most powerful marketing tool to date. A customer’s opinion of your business can make or break a…
Boosting your Sales Pipeline
A sales pipeline is an organised visual way of tracking multiple prospective buyers and their purchasing behaviours to maximise your chances of closing…
Find your niche!
Your niche product or service is found somewhere between your customer needs and the gap in the market. Drilling down…
Budgeting for Business Success
Are you managing a business or a hobby? Only one thing differentiates the two; it is the ability to generate…
A Strategic Approach to Networking!
“Networking is the No. 1 unwritten rule of success in business.” Sallie Krawcheck Building a network is the building block…
CRM, a fundamental tool to scale your business.
A Customer Relationship Management (CRM) system is a crucial part of scaling a business nowadays. Customers are the biggest asset…
Developing a robust business referral strategy for your business.
Referral marketing is a hyper-interactive marketing tool to get employees, clients, or partners to promote your business. Word of mouth…
Growing a Growth Mindset
To grow a business faster, leaders today need to develop a growth mindset culture in their organisation; a culture that…
Get your value proposition right!
Your value proposition is at the core of your business and is how you justify the price you charge for…
Debunking the Marketing Funnel
Small businesses focus on sales first and foremost instead of focusing on the long-term passive income of developing a marketing…