Business tips, tricks and advice – hot off the District32 press.

Marketing is typically ignored with Business Owners suffering from analysis paralysis. Marketing doesn’t need to be that difficult, I’ve outlined some simple but effective steps below to help business owners understand the fundamentals of marketing and implement it within the strategic plan for the business. So what are the simple steps to marketing? 1. Market…
Bill Gates said that ‘content is king’ back in 1996, and it still is today in 2013. Businesses are using content marketing to promote their brand in a plethora of ways. Where marketing used to consist of print, tv and advertising, the internet has made it possible for anyone with a computer and the willingness…
There are various strategies for differentiation that may be used for businesses to gain a competitive advantage over its rivals. Which ones you employ will very much depend on the scale of your business, your available resources and the needs of your customers. You will also have to take into account the strengths and weaknesses…
Most businesses, whether start-ups or those already established but striving to develop and grow, begin by surveying the competition. Possible strategies for gaining a competitive advantage are explored, which can include, price, value product, differentiation, carving a niche market for themselves, and so forth. In their best-selling book, Blue Ocean Strategy, authors, W. Chan Kim…
There are no corners safe from competition. Playing the field is one thing, managing to stay in it is another. The traditional selling approach of presenting features and benefits are no longer effective. So, how do you keep generating sales?What a company or business must do in order to keep up in the game is…
Did you have a vision when you started your business? Is your marketing plan helping that vision come to fruition? By focusing on your vision when creating and implementing your marketing plan, your prospects for success are much greater as it makes it easier to remain on course. The key components of your plan should…
Rivalry is one of Porter’s 5 forces of strategic industry analysis. And, when considering what you want to achieve and where you want to go with your business, be prepared to scrutinise the rivalry in the industry. There are occasions when entrepreneurs have opportunistically entered the market with not much aforethought to the competition –…
So many businesses fail before they have had the chance to get properly started. There may be many and varied reasons for this – a lack of capital, taking on too much debt, expanding too fast, mismanagement of resources, and so on. Strong and effective management is required from the start and no business owner…
Does your business need to secure more clients or customers? If so, there are several things you can do right now to improve your visibility and advertise your brand. Your over-riding priority is to ensure potential customers know how your service or product will add value to their lives. Referrals Reach new customers by offering…
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