Business tips, tricks and advice – hot off the District32 press.

My name is Kai Ashford-Hatherly and I am a Game Designer, Game Design Lecturer at SAE, User Experience Specialist & Gamification developer. I am often asked what is gamification and why do it? It’s funny because the answer for most people is “add points to everything” for example Flybuys or the Woolworths Rewards. While the…
When you think of creating a business model, what comes to mind? – Your product/service; who your customers will be; your financial costs, short and long term profits; what your revenue streams will be, etc.? In all probability, lists will be created under several headings, which will then develop into greater detail over several pages,…
Many business owners are aware of the benefits of franchising – faster growth, national and/or international brand recognition, steady revenue, etc. Unfortunately, for some this isn’t always the case. Franchises can fail for a number of reasons, including, market saturation, having a weak marketing plan, choosing the wrong location, etc. If you want to own…
Is your business relatively successful but static? Are you happy with your current profit margins? Then beware! Your competitors may be waiting in the wings ready to snatch your customers and business away from you. To stand still is to yell to your competitors to come and get you! It makes practical and economical sense…
In today’s business world, it is much more difficult to create and sustain a competitive advantage, regardless of which business model you use. Modern technology, super-fast communications, variables in the economy, etc. mean that fewer businesses can create, and hold on to, a clear advantage over competitors. Strategy expert, Rita McGrath, Professor of Columbia Business…
Pricing is one of the most vital factors in making a profit for both retail and service companies. With the right business coaching, Perth businesses can increase their profits simply by setting better prices. Here are some basic rules when it comes to pricing. Know Your Demand – Market research is vital to proper pricing.…
You know the decision that you want your consumers to make. You want them to buy your product or service. This is where understanding the consumer decision-making process becomes very important. You always want them to have a good customer service experience, so that they continue to do business with your company on an ongoing…
Your sales pipeline consists of all of your customers and potential customers. Someone enters the pipeline as a lead and the goal is to move them all the way to the last stop of the pipeline: a loyal customer. So how do you build the pipeline for generating revenue? First, you have to begin with…
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