Business tips, tricks and advice – hot off the District32 press.

Most businesses, whether start-ups or those already established but striving to develop and grow, begin by surveying the competition. Possible strategies for gaining a competitive advantage are explored, which can include, price, value product, differentiation, carving a niche market for themselves, and so forth. In their best-selling book, Blue Ocean Strategy, authors, W. Chan Kim…
There are no corners safe from competition. Playing the field is one thing, managing to stay in it is another. The traditional selling approach of presenting features and benefits are no longer effective. So, how do you keep generating sales?What a company or business must do in order to keep up in the game is…
Did you have a vision when you started your business? Is your marketing plan helping that vision come to fruition? By focusing on your vision when creating and implementing your marketing plan, your prospects for success are much greater as it makes it easier to remain on course. The key components of your plan should…
Rivalry is one of Porter’s 5 forces of strategic industry analysis. And, when considering what you want to achieve and where you want to go with your business, be prepared to scrutinise the rivalry in the industry. There are occasions when entrepreneurs have opportunistically entered the market with not much aforethought to the competition –…
So many businesses fail before they have had the chance to get properly started. There may be many and varied reasons for this, from a lack of capital, taking on too much debt, expanding too fast, mismanagement of resources, etc. Strong and effective management is required from the start and no business owner can afford…
Does your business need to get more clients or customers? If so, there are several things you can do right now to improve your visibility and advertise your brand. It is of the essence that potential clients know how your service or product will add value to their lives. Referrals Reach new customers by offering…
Is your business failing to retain or attract customers? Maybe you experienced early success with your current marketing strategy so believe you should stick with it? Marketing has to have some degree of flexibility to cope with environmental changes, so don’t be afraid to implement changes when and where required. Marketing in the right way…
If you’re planning to expand your business, make sure you do your research and ensure there is demand for your products or services. Are you thinking about adding a new product, relocating to larger premises, or expanding your geographical market? What is the most viable way to achieve business growth and increase profits? Whichever way…
My name is Kai Ashford-Hatherly and I am a Game Designer, Game Design Lecturer at SAE, User Experience Specialist & Gamification developer. I am often asked what is gamification and why do it? It’s funny because the answer for most people is “add points to everything” for example Flybuys or the Woolworths Rewards. While the…
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