Does your business need to secure more clients or customers? If so, there are several things you can do right now to improve your visibility and advertise your brand. Your over-riding priority is to ensure potential customers know how your service or product will add value to their lives.
Reach new customers by offering incentives to buy from you. Don’t just offer incentives to your existing customers for their referrals, though – they might feel awkward from gaining a reward if the other party doesn’t. By offering incentives to both existing and potential new customers, the referrer can feel relatively secure in the knowledge new customers will be rewarded too and remove any awkwardness.
Update your website with new and interesting content. Potential customers, if they reach your website at all, don’t want to be looking at boring content. Modernise the look with video, interesting ads and articles that grab the attention of the reader and inviting enough for them to inquire further as to what you are offering. Testimonials are also a great way for people to learn what others think of your product or service.
By creating and producing a newsletter, customers can receive up-to-date information about your service. It is also relatively easy to email these to existing clients and invite them to forward on to friends. Your newsletter should contain vital information about your brand, any new relevant and interesting features and incentives.
Being visible to other businesses and clients can help potential customers get to know who you are and what you stand for. Look for networking opportunities in your area and seek an invitation to attend or even to give a presentation to showcase your business. If there are no events locally, why not host one yourself and invite like-minded business owners to attend?
The Internet is so widely used that you cannot afford to ignore its usefulness in acquiring new customers. Use it to your advantage by building up a good online reputation for your company. So many people are now searching the Internet to get to know about a service or product they’ve heard about; they want to find out just how good it is before buying.
Remember the old cliché, “I’ll scratch your back if you scratch mine.”? Well, this is very relevant in today’s business world. You can link up with other businesses where you each do something for the other – this may be something as simple as advertising their brand on your website or having their newsletter and business cards visible in your premises, and they do likewise in return.
As you can see, there are various ways to get more clients and it’s up to you to choose the right ones for your business. Act now to secure growth of your client and/or customer base.