Business Growth Articles

Find your niche!

Your niche product or service is found somewhere between your customer needs and the gap in the market.  Drilling down into your customer behaviour and understanding your competitors' limitations provides ...
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Budgeting for Business Success

Are you managing a business or a hobby? Only one thing differentiates the two; it is the ability to generate and maintain profit. Business is as simple as 1-2-3. COST ...
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Networking that matters is helping people achieve their goals

A Strategic Approach to Networking!

“Networking is the No. 1 unwritten rule of success in business.” Sallie Krawcheck Building a network is the building block of any business. The first thing people tell you as ...
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CRM's

CRM, a fundamental tool to scale your business.

A Customer Relationship Management (CRM) system is a crucial part of scaling a business nowadays. Customers are the biggest asset of a business, so managing the customer journey, from leads ...
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Developing a robust business referral strategy for your business.

Referral marketing is a hyper-interactive marketing tool to get employees, clients, or partners to promote your business. Word of mouth is one of the most powerful marketing tools; Nielsen’s study ...
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Growing a Growth Mindset

To grow a business faster, leaders today need to develop a growth mindset culture in their organisation; a culture that embraces failure because trying new things means that you will ...
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Get your value proposition right!

Your value proposition is at the core of your business and is how you justify the price you charge for your product or your service. It will dictate your price ...
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Debunking the Marketing Funnel

Small businesses focus on sales first and foremost instead of focusing on the long-term passive income of developing a marketing funnel. You can work hard to meet monthly sales or ...
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Sales leaders: Is your team selling online in the new normal?

The year 2020 will be viewed as having an impact across so much of what we took for granted.  Restrictions on human contact, gatherings at sports events, family get-togethers, travel ...
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Four Things That Sales Leaders Need To Review

Four Things That Sales Leaders Need To Review

The marketplace can be impacted by numerous events that place demands on your sales team and affect sales, Covid-19 being one recent example.  Change is the only constant.  To ensure ...
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What Is Business Networking and Will it Work for Me?

Business networking is about growing your business. By meeting like-minded professionals and building sincere relationships, you can expand your knowledge and take your business to the next level. Often, it ...
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5 Easy Activities to Increase Your Referrals

“Networking can help you generate new sales leads, deepen connections with existing contacts and learn useful information about your markets.” Heather White However, it can be particularly challenging to find ...
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