Business Growth Articles

The Power of a Mastermind Group!

The most successful leaders and change-makers throughout history have all had a mastermind group. Think of King Arthur and the knights of the round table. A mastermind group is a peer mentoring concept where individuals join a select number of people with common goals; supporting and challenging one another ...
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The Customer Is 99.999% Right!

Word-of-mouth is still the most powerful marketing tool to date. A customer's opinion of your business can make or break a business over time. What your customers say about your business is ...
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Boosting your Sales Pipeline

A sales pipeline is an organised visual way of tracking multiple prospective buyers and their purchasing behaviours to maximise your chances of closing the deal. A robust sales pipeline is a must-have tool ...
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Find your niche!

Your niche product or service is found somewhere between your customer needs and the gap in the market.  Drilling down into your customer behaviour and understanding your competitors' limitations provides ...
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Budgeting for Business Success

Are you managing a business or a hobby? Only one thing differentiates the two; it is the ability to generate and maintain profit. Business is as simple as 1-2-3. COST ...
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Networking that matters is helping people achieve their goals

A Strategic Approach to Networking!

“Networking is the No. 1 unwritten rule of success in business.” Sallie Krawcheck Building a network is the building block of any business. The first thing people tell you as ...
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CRM's

CRM, a fundamental tool to scale your business.

A Customer Relationship Management (CRM) system is a crucial part of scaling a business nowadays. Customers are the biggest asset of a business, so managing the customer journey, from leads ...
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Developing a robust business referral strategy for your business.

Referral marketing is a hyper-interactive marketing tool to get employees, clients, or partners to promote your business. Word of mouth is one of the most powerful marketing tools; Nielsen’s study ...
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Growing a Growth Mindset

To grow a business faster, leaders today need to develop a growth mindset culture in their organisation; a culture that embraces failure because trying new things means that you will ...
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Get your value proposition right!

Your value proposition is at the core of your business and is how you justify the price you charge for your product or your service. It will dictate your price ...
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Debunking the Marketing Funnel

Small businesses focus on sales first and foremost instead of focusing on the long-term passive income of developing a marketing funnel. You can work hard to meet monthly sales or ...
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Sales leaders: Is your team selling online in the new normal?

The year 2020 will be viewed as having an impact across so much of what we took for granted.  Restrictions on human contact, gatherings at sports events, family get-togethers, travel ...
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