Business Growth

Grow your business through referrals and introductions

Powerful networks mean powerful business opportunities. It’s not what you know – it’s who you know.

In the simplest of terms, networking might be referred to as the lowest-cost marketing method many businesses can employ. Business networking can be defined as a process in which you might leverage your existing business connections to develop sales and business opportunities. Ultimately, it’s a process of building and fostering new relationships through introductions and referrals.

Why networking events are so crucial for business growth

The research data on the importance of face-to-face network is staggering. Forbes Insight conducted a survey on this very subject. And, It found that a huge majority (84 percent) of respondents preferred face-to-face meetings when it comes to establishing business relationships.

When asked why they preferred in-person business meetings, here were some of the responses:

  • 85 percent said it builds stronger and more meaningful relationships
  • 77 percent liked the ability to read facial expressions and body language during in-person meetings
  • 75 percent preferred it due to the prospect of more social interactions and bonding.
  • The data is overwhelmingly in favour of face-to-face business networking events. This suggests that when we think of using social media for business networking, we’re not just thinking about conducting networking through social media.
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