Powerful networks mean powerful business opportunities. It’s not what you know – it’s who you know.
In the simplest of terms, networking might be referred to as the lowest-cost marketing method many businesses can employ. Business networking can be defined as a process in which you might leverage your existing business connections to develop sales and business opportunities. Ultimately, it’s a process of building and fostering new relationships through introductions and referrals.
When asked why they preferred in-person business meetings, here were some of the responses:
- 85 percent said it builds stronger and more meaningful relationships
- 77 percent liked the ability to read facial expressions and body language during in-person meetings
- 75 percent preferred it due to the prospect of more social interactions and bonding.
- The data is overwhelmingly in favour of face-to-face business networking events. This suggests that when we think of using social media for business networking, we’re not just thinking about conducting networking through social media.