Social media is an increasingly essential aspect of marketing and growing your small business, especially at this point in the development of the digital marketplace. Social Media has become a faster way to market via “Word of mouth.” Everything about your business – good or bad – travels literally at the speed of light to…
Business tips, tricks and advice – hot off the District32 press.
Succeeding in business, particularly in a specialized modern economy, is about 25 percent due to your skills, technical knowledge and expertise in your field. But, about 75 percent is your ability to build and maintain good relationships with the people you work with. This includes your co-workers, your boss, your customers, your vendors, your prospects,…
District32 (D32) Co-operative is a Business Network that provides local networking opportunities for small to medium-sized businesses across Perth, Australia. Our aim is to support and promote local businesses. We believe that Business Networking is a significant and contributing factor towards achieving business growth. From building your brand to acquiring more business referrals, networking gives…
Tips on How to Create a Marketing Calendar Creating a marketing calendar allows you to plan and keep track of your marketing goals. Having a visual aid for you and your team will help you to be more productive and will prove invaluable if done right. You need to think strategically to ensure you cover…
What does being authentic mean for you and your brand? Many business owners are quick to play up the idea of authenticity because they believe it persuades consumers to trust them. Yet, according to Cohn & Wolfe, a researcher of brand authenticity since 2012, there appears to be a way to go before building that…
As business owners, we are often advised to think outside the box to get ahead of our competitors – to be unique, authentic, innovative, creative, provide value, and so on. Well, BrewDog, a Scottish company which brews craft beer, incorporates these and more. Its founders, James Watt and Martin Dickie, are exciting, bold and ambitious,…
A fantastic way to get you and your business known, at little financial cost, is to network with other professionals. Whether you’re a small business operating on a shoe-string budget, or an SME looking to increase awareness and extend your marketing reach, networking can help you to grow your business. Of course, you must put…
Many business owners, especially new ones, are daunted by the prospect of building their brand. But, if you want your business to be a success, it’s essential you get this step right. What is your vision for your business? Is it profit-driven, passion-driven, or a combination of both? Do you want to provide a superior…
Whether you’re a startup or an established business, it pays to collaborate with other business owners. You may be looking to raise finances, recruit or employ new staff, expand into a new market, raise local awareness of your company, or find someone to partner with to bring new ideas to fruition. The opportunities are many.…
With over 1 billion users, it can make good business sense to advertise on Facebook and gain access to masses of potential customers. From creating and setting up your adverts to tracking your campaign performance, Facebook has the tools to help you. There’s also a mobile app so you can manage your campaign from anywhere.…