The business world has become increasingly competitive. With the economy struggling to make an upturn, your business needs to take advantage of any competitive edge that it can get. One of the best ways to get ahead is to find a niche that is not as competitive and to develop very specialized services or products…
Business tips, tricks and advice – hot off the District32 press.
Registering your trademarks as the intellectual property (IP) of your company is one basic way to gain a competitive edge in business. Let’s take a few minutes to discuss what types of things you can protect using trademarks, what trademarking does, and why such protection is good for your business. Media that is related to…
Pricing is one of the most vital factors in making a profit for both retail and service companies. With the right business coaching, Perth businesses can increase their profits simply by setting better prices. Here are some basic rules when it comes to pricing. Know Your Demand – Market research is vital to proper pricing.…
You know the decision that you want your consumers to make. You want them to buy your product or service. This is where understanding the consumer decision-making process becomes very important. You always want them to have a good customer service experience, so that they continue to do business with your company on an ongoing…
Your sales pipeline consists of all of your customers and potential customers. Someone enters the pipeline as a lead and the goal is to move them all the way to the last stop of the pipeline: a loyal customer. So how do you build the pipeline for generating revenue? First, you have to begin with…
2018 is a year of change and disruption, and the way organisations conduct external marketing is not immune. No longer is it sufficient to employ an agency, or re-boot last year’s, tired ad campaign; cutting-edge digital technologies and major shifts in audience viewing habits mean organisations will need to actively develop and implement a content…
Key visitors to your commercial pages include web robots that crawl the internet and catalogue your content. Having proper HTML source code, plus the right combination of text and graphic presentation, is just one secret to success. The proper code may mean higher robot ratings, and the ‘look’ is equally important. Once a new prospect…
In the online world, it is very important for small and new businesses to market their sites for much-required growth and expansion. But, how do you get noticed in what has become a vast arena of information and competition? The Internet provides advantages for both consumer and proprietor in that each can search for exactly…
You’ve heard it a million times – cash flow can make or break a business. Lack of cash flow planning is the reason why many businesses fail. In fact, many profitable businesses fail because of cash flow issues. Without adequate cash flow, you can’t pay your bills and you can’t make plans for your business.…
Using sample business plans and their structure, along with studying as many business plan examples as you can, will provide you with the necessary framework to consider your business from every possible angle. Starting or running your business without a business plan is akin to being human without a skeleton! Not only will using a…