Business tips, tricks and advice – hot off the District32 press.

So many businesses fail before they have had the chance to get properly started. There may be many and varied reasons for this, from a lack of capital, taking on too much debt, expanding too fast, mismanagement of resources, etc. Strong and effective management is required from the start and no business owner can afford…
Does your business need to get more clients or customers? If so, there are several things you can do right now to improve your visibility and advertise your brand. It is of the essence that potential clients know how your service or product will add value to their lives. Referrals Reach new customers by offering…
Is your business failing to retain or attract customers? Maybe you experienced early success with your current marketing strategy so believe you should stick with it? Marketing has to have some degree of flexibility to cope with environmental changes, so don’t be afraid to implement changes when and where required. Marketing in the right way…
My name is Kai Ashford-Hatherly and I am a Game Designer, Game Design Lecturer at SAE, User Experience Specialist & Gamification developer. I am often asked what is gamification and why do it? It’s funny because the answer for most people is “add points to everything” for example Flybuys or the Woolworths Rewards. While the…
When you think of creating a business model, what comes to mind? – Your product/service; who your customers will be; your financial costs, short and long term profits; what your revenue streams will be, etc.? In all probability, lists will be created under several headings, which will then develop into greater detail over several pages,…
Many business owners are aware of the benefits of franchising – faster growth, national and/or international brand recognition, steady revenue, etc. Unfortunately, for some this isn’t always the case. Franchises can fail for a number of reasons, including, market saturation, having a weak marketing plan, choosing the wrong location, etc. If you want to own…
Is your business relatively successful but static? Are you happy with your current profit margins? Then beware! Your competitors may be waiting in the wings ready to snatch your customers and business away from you. To stand still is to yell to your competitors to come and get you! It makes practical and economical sense…
In today’s business world, it is much more difficult to create and sustain a competitive advantage, regardless of which business model you use. Modern technology, super-fast communications, variables in the economy, etc. mean that fewer businesses can create, and hold on to, a clear advantage over competitors. Strategy expert, Rita McGrath, Professor of Columbia Business…
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